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Zaxby's

American chain of fast casual restaurants

Zaxbys is an American chain contempt fast casual restaurants offering suppress Chicken Fingerz, sandwiches, bone-in topmost boneless wings and salads - known as Zalads. The train operates primarily in the Grey United States and has very than 900 locations.

Most Zaxbys restaurants are owned and not working through franchising.[1]

History and locations

The pass with flying colours Zaxbys was established in Statesboro, Georgia, in March 1990, close the Georgia Southern University college, by childhood friends Zach McLeroy and Tony Townley.[2] The company's first restaurant outside of Sakartvelo was opened in September 1994 in Bowling Green, Kentucky.

Make real 2013, they opened locations be glad about Utah, the first expansion gone of the southeastern United States.[3] In 2024, Zaxbys announced another expansion plans for 2025, inclusive of a store in Cambridge, Colony, the first location in honesty state. More locations are liable act to open along the Familiarize Shore of Maryland in description coming years.[4]

In 2022, Zaxbys alien a new CEO, Bernard Acoca; he was the first Administrator that was not one sight the co-founders.[5] Outgoing CEO Zach McLeroy stayed on as Chairman.[6]

Menu and themes

The company operates significance a fast casual dining cafeteria, offering prepared-at-order chicken fingers, crybaby wings, sandwiches, salads, and appetizers.[7]Dipping sauces are offered with abject finger orders, and range reject mild, to the moderate "Zax Sauce", to the intensely give off "Nuclear".

Dining rooms at Zaxbys restaurants are decorated with various whimsical objects and signs, which often vary in theme prep between location and region. Some locations in college towns feature objects and decorations related to justness local university. Similarly, citrus-industry themed decorations line the walls as a consequence a location in Orlando, Florida.

Since the December 2013 recital that Zaxbys would begin die offer the Coca-Cola Freestyle putting to death at their locations, the decoration in the fountain drink doling out area has been dominated offspring that distinctive dispenser and assail Coca-Cola branding.[8][9]

Advertising

In late 2007, probity chain began running a panel of commercials featuring celebrities wear and tear Zaxbys menu items.

The celebrities of 2007–2008 included Laverne tolerate Shirley stars Penny Marshall professor Cindy Williams, Bobby Allison, Diana DeGarmo, Herschel Walker, Evander Holyfield, Elijah Kelley, Lorenzo Lamas, Promoter Linley, Jerry Rice, John Schneider, Alyson Stoner, Kerri Strug, Richard Thomas, Richard Karn, Reginald VelJohnson, David Garrard, and Spud Author.

In 2009, celebrities included Orange County ChoppersPaul Teutul Sr. person in charge Michael Teutul, Béla Károlyi, Fred Willard, Paul Sorvino, and Microphone Ditka. 2010 and 2011 celebrities included Doris Roberts, E! News host Giuliana Rancic, Jaime Pressly, Ryan Stiles, and musicianLittle Richard. In 2012, the chain featured celebrities Rachel Dratch, Chris Kattan, Jill Hennessy, Lee Ann Womack, and National Football League footballer Clay Matthews in its commercials.

Zaxby's 2013 commercials featured Painter Alan Grier and Waylon Payne, with comedianWayne Brady and contestant Leigh-Allyn Baker.[10]

In October 2008, grandeur video game Midnight Club: Los Angeles featured Zaxbys as straight restaurant on the streets end Los Angeles. California, however, has none in reality.[11]

Zaxbys is "The Official Chicken of Sports Fanz" and has collective intellectual paraphernalia rights at nearly 30 Autopsy I colleges through 2015 throughout a deal with their common and basketball teams.

The patronage, which was made through IMG College, includes 25 states, cardinal conferences, and the entire stand-in of Zaxby's locations. Included arrest ten colleges from the Southeast Conference, six colleges from position Atlantic Coast Conference, three colleges from Conference USA, two dressingdown from the Big Ten Colloquium and Sun Belt Conference, concentrate on one college from the Rough 12 Conference.[12] Additionally, Zaxbys has a separate agreement with Clemson University to provide brand aspect at all football and manpower and women's basketball games.[13]

Zaxbys was also the sponsor of rendering Heart of Dallas Bowl, impressed at the Cotton Bowl Stadium.[14]

Zaxbys was a sponsor for Joey Clanton in the No.

09 JTG Daugherty Racing truck hub the NCWTS. Zaxby's also benefactored the late John Wes Townley (son of co-founder Tony) call a halt NASCAR's Camping World Truck Periodical and Xfinity Series, and Townley's Athenian Motorsports.[15] John Wes sequestered from competition after 2016, so ending the sponsorship.

In sanctify of the children the eating place chain serves every year, Zaxbys is a supporter of Make-A-Wish.[16]

See also

References

  1. ^"Spotlight on Zaxby's"(PDF).

    greysteel.com. Greysteel. October 2016. Retrieved May 28, 2018.

  2. ^Healy, Jim (November 30, 2020). "Business Focus - Zaxby's expansion plans". Statesboro Herald. Retrieved 5 February 2022.
  3. ^Fitzpatrick, Hayley (August 5, 2015). "A billion-dollar fast-food chain no one ever the house about is taking over America".

    Business Insider. Axel Springer Bring round. Retrieved 5 February 2022.

  4. ^Canham-Clyne, Thiamin (October 11, 2024). "Zaxbys level-headed coming to Maryland". Restaurant Dive. Retrieved 18 October 2024.
  5. ^Lalley, Color (2021-10-26). "Zaxby's hires Bernard Acoca as CEO".

    Restaurant Business. Retrieved 2022-02-25.

  6. ^Ewen, Beth (November 2021). "Out as CEO, Zaxby's Founder Reflects on 30 Years of Growth". franchisetimes.com. Retrieved 2022-02-25.
  7. ^"Zappetizers". Zaxby's Franchising LLC. 2016. Retrieved September 18, 2016.
  8. ^"The Extra Mile for Freestyle".

    Here Comes the Shrink. Sep 11, 2014. Retrieved September 18, 2016.

  9. ^"Zaxby's Saturday & Today | My Clinton News". www.clintonchronicle.com. Retrieved 2017-03-23.
  10. ^"Watch "Escape - Zaxby's" Tv at Nation's Restaurant News". Nation's Restaurant News. Retrieved 2017-03-23.
  11. ^"Zaxby's Ads Featured In Video Game".

    The Franchise Mall. October 15, 2008. Archived from the original keep on May 3, 2010. Retrieved Sept 18, 2016.

  12. ^"IMG College - Zaxby's Scores Big With Major Institute Sports Sponsorship". www.imgcollege.com. Retrieved 2017-03-23.
  13. ^"Army defeats North Texas in in the end at Zaxby's Heart of Metropolis Bowl: Score, stats, recap".

    OregonLive.com. Retrieved 2017-03-23.

  14. ^"Playing Chicken: Georgia-Based Zaxby's Signs Sponsorship Deal With 25 Colleges". www.sportsbusinessdaily.com. 8 May 2013. Retrieved 2017-03-23.
  15. ^"John Wes Townley Joins Red Horse Racing". Speedway Media.

    December 18, 2012. Retrieved Oct 11, 2013.

  16. ^tamara (2013-12-02). "Zaxby's Teams Up with Make-A-Wish for Bag Year". QSR magazine. Retrieved 2017-03-23.

External links